Well, you have your store all set up! It looks nice and it’s full of trendy products.
Well good luck, glad I could help… NOT SO FAST MY FRIEND.
Haha, if only it were that easy. The hard part is done… But the harder part begins.
What? Don’t you like the hard AND harder part? Did you think working for yourself would be easier than having a job? I hope you don’t think that way.
Let’s make one thing perfectly clear. When you decide to work for yourself, it should and will be the hardest thing you have ever done in your professional life, BUT the most rewarding if you actually put in the time and get results.
YES, one day you can start to automate things and be more hands off but that’s not how it starts. You need to know every facet of your business before you have someone else take over a task. Just ask yourself do guys like Mark Zuckerberg, Donald Trump, Vince McMahon, Mark Cuban and others just become rich by letting other people run their businesses for them? Heck no, they might delegate tasks but they know every last thing that is going on in their companies.
Some people are better suited to be employees rather than entrepreneurs. So again, if you think this will be easy, keep your day job fella… or lass =)
NOW let’s talk TRAFFIC!
Traffic is the lifeblood of your business online. You need people to get to your store or listing in order for sales to occur.
Now there are two types of traffic: FREE and PAID.
Paid traffic examples are: FB Ads, Instagram, Google Ads/Shopping, Bing Ads, Media Buys
Free Traffic: YouTube, FB Groups, Blogs with SEO, Reddit/Articles, Forums, Viral Marketing
These are just some of the ideas that popped off in my head and there are several others.
Facebook Ads is still the King of eCom marketing, but it is getting very expensive now. Google shopping and Instagram shoutouts are starting to be a great supplemental income stream when FB Ads gets costly.
In coming articles, I want to break down each of these traffic sources in more depth. If you do a simple google search for free or paid traffic methods you will find a lot of great info. What I plan to do is show you how I use them in the context of eCom marketing.
Keep planting those seeds and watering them daily…
In other words, keep learning and applying it =)
Mr. Seed Planter